Frequently Asked Questions

1: What does GSD Associates specialize in?

GSD Associates offers strategic sales consulting services and fractional leadership solutions designed for startups and growth-stage companies. We help you build world-class sales and service organizations—aligning people, processes, tools and technology—to achieve sustained revenue outcomes. 

2: Who is the ideal client for GSD Associates?
Our ideal clients are companies that have found product-market fit and secured funding, and now face the challenge of scaling quickly—especially when they need to hire their first VP of Sales or build a full sales function rapidly.

3: What services do you offer?

• Sales Consulting: strategy, structure, tech-stack alignment. 

• Fractional VP Services: senior leadership support, sales training/coaching. 

• Sales Process Development: defining ICP (Ideal Customer Profile), discovery process, shortening sales cycle. 

4: How do you deliver your fractional VP leadership services?
We embed senior-level sales leadership on a fractional basis to align your executive team, create a sales plan, coach the team and help implement day-to-day sales operations. This provides high-level expertise without the cost of a full-time VP upfront. 

5: What kind of results can clients expect?
We aim to help you build repeatable sales systems, reduce customer acquisition cost, shorten time-to-close and scale revenue reliably. We’ve supported companies from funding stage toward large ARR. 

6: Where is GSD Associates located and when are you available?
We are based in Charlotte, NC. Our business hours are Monday through Friday, 7:00 am to 7:00 pm. 

7: How do I get started or book a consultation?

You can reach us via phone at (704) 771-5921, by email at gsdassociatesllc@gmail.com, or fill out the “Get Started” form on our website. We’ll schedule a quick chat to understand your needs and how we can help. 

8: What’s the first step after initial contact?
After our initial conversation, we’ll assess your current sales structure, identify gaps, propose a tailored engagement plan (whether consulting or fractional leadership), and agree on metrics to measure success.

9: Can you help with building a tech stack for sales and service?
Yes. Part of our consulting includes evaluating your tools and technology (CRM, automation, processes), ensuring they support your growth goals and are aligned with your sales process. 

10: Why choose GSD Associates instead of bringing in a full-time VP or using another consultant?
Because we bring senior-level experience typically reserved for full-time executives—delivered on a flexible basis. You gain high-caliber leadership and strategy without committing to a full-time salary before you’re ready. Our track record is tailored for companies scaling quickly under pressure.