Fractional VP of Sales

Executive Sales Leadership Without the Full-Time Cost

Get proven VP-level expertise to build pipeline, refine process, and scale revenue from $1M to $10M+—without the $250K+ commitment.

Schedule a 30-Min Strategy Call

No pitch. No obligation. Just a conversation about your sales challenges.

What is a Fractional VP of Sales?

A Fractional VP of Sales is a part-time executive sales leader who brings VP-level expertise to your business without the full-time commitment or cost.

Instead of hiring a $250K+ full-time VP, you get strategic sales leadership on a flexible basis—typically 10-20 hours per week for 6-12 months.

VP-Level Expertise

15+ years B2B sales leadership experience

Flexible Engagement

10-20 hours/week, 6-12 month terms

Cost-Effective

$8K-$12K/month vs $250K+ full-time

When You Need a Fractional VP of Sales

Most B2B companies between $1M and $10M ARR face these challenges:

Revenue Has Stalled

You've hit a plateau at $1M-$5M and can't break through to the next level.

No Clear Sales Process

Every rep does things differently. There's no repeatable system for closing deals.

Inconsistent Pipeline

Forecasts are guesswork. You don't know what's coming in 30, 60, or 90 days.

Low Win Rates (<25%)

Reps are busy but not closing. You're losing deals you should be winning.

Can't Afford Full-Time VP

A $250K+ full-time VP is out of budget, but you need VP-level expertise NOW.

CEO is Doing All the Sales

You're stuck in the sales trenches instead of leading the business.

Sound familiar? A Fractional VP of Sales can fix these problems in 90 days.

Talk to Us About Your Challenges

What GSD Associates Delivers

We don't just advise—we build, implement, and coach your team to execution.

Pipeline Development & Management

Build a predictable $1M-$5M pipeline in 90 days. We map your buyer journey, define stages, and establish metrics that forecast revenue with 85%+ accuracy.

Sales Process Design & Documentation

Create a repeatable sales process that reps can follow—from prospecting to close. Includes scripts, email templates, and qualification frameworks.

Team Coaching & Enablement

Train your reps on discovery, qualification, and closing. Weekly 1-on-1 coaching, deal reviews, and role-playing to sharpen skills.

Discovery Framework Training

Implement the 5 Questions That Double Your Win Rate framework across your team. Improve qualification and uncover real buyer pain.

Metrics, Dashboards & Reporting

Track what matters: pipeline coverage, win rate, average deal size, sales cycle length. Get weekly executive reports so you know exactly where you stand.

Go-to-Market Strategy

Refine your ICP, messaging, and positioning. Build outbound and inbound strategies that fill the top of your funnel.

Real Results from Fractional VP Engagements

2x

Pipeline Growth in 90 Days

20% → 40%

Win Rate Improvement

$500K+

Closed Revenue

"I couldn't afford a full-time VP of Sales, but I couldn't afford NOT to have one either. The fractional model was perfect—elite expertise without the $250K+ commitment. Mike helped us 2x our pipeline in 90 days and close deals we would have lost."

— Director of Sales, Industrial Services Company ($3M ARR)

Pricing & Engagement Models

Flexible options to fit your budget and needs.

Monthly Retainer

$8K-$12K/month

  • 10-20 hours/week
  • Weekly strategy sessions
  • Pipeline reviews
  • Team coaching
  • Executive reporting

6-12 month typical engagement

MOST POPULAR

90-Day Pilot

$30K total

  • Fixed 90-day project
  • Build sales process
  • 2x pipeline guarantee
  • Team training included
  • Extend to retainer option

Best way to test fit before long-term commitment

Hourly Advisory

$300/hour

  • On-demand consulting
  • 5-hour minimum per month
  • Strategic guidance
  • Deal reviews
  • Process audits

Best for companies with existing VP who need expert input

Frequently Asked Questions

How many hours per week will you work?

Typically 10-20 hours/week depending on your needs and engagement model. This includes weekly strategy sessions, pipeline reviews, team coaching, and ongoing support.

Do I need to hire a full-time VP first?

No. In fact, most companies between $1M-$10M ARR are better served by a fractional VP. You get VP-level expertise without the $250K+ salary, and you can test fit before committing to a full-time hire.

What industries do you serve?

We specialize in B2B companies: SaaS, manufacturing, industrial services, and professional services. Our sweet spot is companies selling $50K-$500K+ deals with 3-12 month sales cycles.

How long is a typical engagement?

6-12 months on average. Most clients start with a 90-day pilot to build the foundation (sales process, pipeline development, initial training), then extend to a monthly retainer for ongoing execution and coaching.

What's the difference between fractional VP and sales consultant?

A fractional VP executes, not just advises. We build your sales process, train your team, run pipeline reviews, and hold reps accountable—just like a full-time VP would. Consultants typically advise and leave implementation to you.

Will you actually close deals for us?

Fractional VPs focus on building the system that closes deals—not being the closer. We'll coach your reps, run deal reviews, and jump on strategic calls when needed, but our job is to make your team successful, not replace them.

What results can I expect in 90 days?

Realistic expectations:
• 2x pipeline growth (from $500K to $1M+)
• Sales process documented and adopted
• Win rate improvement (20% → 30%+)
• Team trained on discovery and qualification
• Forecast accuracy at 85%+

Ready to Scale Revenue Without the Full-Time Cost?

Book a 30-minute strategy call to discuss your sales challenges and see if fractional VP services are right for you.

Schedule Your Free Strategy Call

Or email us at [email protected]