Senior sales leadership embedded in your team for 3–6 months.
Build the system. Coach the team. Own the number. No $200K full-time hire needed.
Everything a VP of Sales does — minus the $200K salary, equity, and 6-month onboarding.
Weekly targets, coaching cadence, QA process. Your outbound engine runs on a repeatable system — not hustle and hope.
Clear definitions of "qualified." No more dead leads clogging your pipeline. No more AEs wasting time on tire-kickers.
Weekly pipeline reviews. Discovery frameworks to lift conversion. Your AEs close more because they're coached like pros.
Weekly forecast calls. Pipeline reviewed with the same rigor a board expects. You'll always know where the quarter is heading.
Three phases. Each one builds on the last.
We audit your current state — pipeline, team, process, CRM, messaging, comp. No guesswork. We find exactly where revenue is leaking.
Deliverable: Written diagnostic report + priority action list
We fix the leaks. SDR system, handoff rules, deal coaching, forecast cadence. Michael is in your weekly calls, working alongside your team.
Deliverable: Running systems, coached team, clean pipeline
The system runs itself. We document everything so it outlasts the engagement — playbook, processes, hiring profile if needed. You own it when we're done.
Deliverable: Full sales playbook + transition plan
A full-time VP of Sales costs $180K–$250K/year in salary alone — before equity, benefits, and a 4-6 month ramp. This is a fraction of that.
For founders testing fractional leadership
For companies serious about building the machine
For high-growth companies scaling fast
Minimum 3-month engagement. Month-to-month after that. No long-term lock-in.
Mid-market B2B companies with 5–20 person sales teams
This isn't theory. Michael was one of 4 people who opened the US office of Whip Around — a fleet management SaaS — and built the sales engine from scratch.
0 customers. 0 process. 0 playbook. They built it all and grew the company to a $100M acquisition.
That's not a resume bullet. That's the exact playbook we bring to your company.
Read Michael's full story →Build pipeline, refine process, align your tech stack. Best for growing companies building their first scalable sales process.
Learn more →Define ICP, shorten cycle, improve conversion. Best for established B2B companies refining their growth engine.
Learn more →Book a free 30-minute strategy call. We'll look at your pipeline, your team, and your process — and tell you exactly where the problem is.
Book Your Free Strategy CallNo commitment. No pitch. Just a real conversation.