Stop Guessing About Your Sales Process
Most SaaS companies at $1-5M ARR have one bottleneck costing them 20-30% in revenue. The problem? They don't know what it is.
The Sales Audit identifies it in 48 hours.
$497 (one-time)
Get Your Audit Today
What's Included
📋 Custom Questionnaire
25 diagnostic questions covering rep consistency, pipeline visibility, sales process maturity, and more.
📊 10-Page Detailed Report
Custom analysis identifying your 3 biggest bottlenecks, how they cost you revenue, and why they exist.
🔧 Implementation Guide
Specific, step-by-step fixes for each bottleneck. Not generic advice—actual steps you can take this week.
📞 30-Min Strategy Call
Q&A call with Michael to discuss the findings and answer implementation questions.
The 3-Step Process
Step 1: You Fill Out the Audit (15 minutes)
Answer our 25 diagnostic questions about your sales process. Be honest—this is for you, not for selling.
Step 2: We Analyze (24-48 hours)
Michael reviews your responses, identifies your bottlenecks, and writes a custom 10-page report with specific recommendations.
Step 3: Strategy Call (30 minutes)
Jump on a call with Michael to discuss findings, ask questions, and get clarity on next steps.
Why the Sales Audit Works
Most "sales audits" are generic checklists. This is different.
- It's custom. Your report is written for your company, not a template.
- It's specific. Not "improve your sales process"—it's "do X, Y, Z this week."
- It's credible. Based on patterns from 50+ SaaS companies and a $100M acquisition.
- It's actionable. Every recommendation comes with the reason why it matters and how to implement.
Real Results from Past Audits
"The audit revealed that we had 3 different sales processes running in parallel. We thought it was a hiring problem—it was actually a process problem. After consolidating, we increased rep consistency by 40% in month one."
— CEO, QuickManage TMS
"We were losing deals we should have won. The audit showed our pipeline visibility was basically non-existent. We implemented the tracking system they recommended and found $200K in stuck deals. That paid for the audit 400x over."
— Founder, B2B SaaS Company
The 3 Bottlenecks We Usually Find
1. Rep Inconsistency
Your best rep closes 30% of deals. Everyone else closes 5%. The problem isn't talent—it's that your #1 rep has an undocumented process no one else knows.
Fix: Codify the process, train everyone else, measure consistency.
2. Pipeline Visibility
You don't know what's actually in your pipeline. You have spreadsheets, Salesforce, email threads. No single source of truth.
Fix: Implement pipeline architecture, weekly reviews, bottleneck tracking.
3. Unclear ICP
Reps chase shiny objects. You end up with prospects that don't fit, long sales cycles, and low close rates.
Fix: Define ICP, create qualification questions, build lead scoring.
Perfect For
- SaaS founders doing sales themselves (feeling overwhelmed, not sure what's broken)
- Companies with $1-5M ARR stuck in growth (stalled at same revenue for 12+ months)
- Teams with weak sales leadership (no VP in place, sales managed by ops/founder)
- Companies that know something's wrong but can't figure out what
This is NOT For
- Companies below $500K ARR (not enough history to diagnose)
- Companies with excellent sales already scaling (you don't need it)
- Looking for a sales hire (we diagnose problems, we don't hire reps)
Frequently Asked Questions
How long does it take?
You spend 15 minutes filling out the audit. We take 24-48 hours to analyze and write the report. Then you have a 30-minute strategy call. Total: about 2 hours over 3-5 days.
What if I don't like the results?
You might not like the answers, but they'll be honest. Our job is to diagnose problems, not tell you what you want to hear. That said, if you're genuinely unsatisfied, we offer a full refund within 7 days.
Can this lead to consulting?
Yes. Many founders do the audit first, then hire us for fractional VP consulting to implement the recommendations. But there's no pressure—the audit stands alone.
What format is the report?
PDF delivered via email. It includes executive summary, detailed findings, bottleneck analysis, and a step-by-step implementation guide.
Do you share results with my team?
Only with your permission. The audit is confidential. If you want to share it with your team, you can—but it's your choice.
Ready to Find Your Bottleneck?
Get your custom audit in 48 hours.
$497
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30-day satisfaction guarantee. Money-back if not satisfied.
Built on Proven Methodology
This audit is based on the same sales diagnostic framework we used to:
- Scale Whip Around from 4 people to a $100M exit
- Help 50+ SaaS companies break through their growth ceiling
- Identify and fix bottlenecks worth $500K-$2M in recurring revenue