Sales Process Development
That Drives Predictable Revenue

Stop winging it. Build a repeatable, scalable sales process with clear stages, exit criteria, and qualification rigor.

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When You Need Sales Process Development

Your team is selling—but everyone's doing it their own way. No consistency. No predictability. No way to scale.

Everyone Does Their Own Thing

Your top rep crushes it. Everyone else struggles. No documented process, no repeatability.

Deals Stall Forever

Prospects sit in "Demo Scheduled" or "Proposal Sent" for months. No urgency, no clear next steps.

You're Chasing Bad Fits

No clear ICP. Your team chases anyone with a pulse. You close deals—but churn fast and waste time.

No Qualification Standards

Reps book demos without asking the right questions. Deals die in late stage because budget, authority, or need wasn't real.

Handoffs Are a Disaster

SDRs pass deals to AEs. AEs have no context. Discovery starts over. Prospects get frustrated.

Can't Forecast Accurately

Your forecast is a wish list. No exit criteria, no stage definitions, no data-driven confidence.

Sound familiar? Let's build a process that scales.

Let's Talk

What GSD Associates Builds for You

A documented, repeatable sales process that your team can execute—and that drives predictable revenue.

ICP Definition & Targeting Framework

We define your Ideal Customer Profile based on data—not hunches. Firmographics, technographics, behavioral signals, and pain points.

  • Company size, industry, tech stack, growth stage
  • Buyer personas: titles, pain points, priorities
  • Tier 1, Tier 2, and exclude lists

Stage-by-Stage Sales Process

Every deal moves through defined stages—with clear entry criteria, exit criteria, and required actions.

  • Stage definitions: Prospecting → Discovery → Demo → Proposal → Closed-Won
  • Exit criteria: What needs to happen to move to the next stage?
  • Expected duration and conversion rates per stage

Discovery Framework & Qualification Checklist

Stop winging discovery calls. We build a framework that uncovers pain, confirms budget, maps stakeholders, and qualifies deals fast.

  • Must-ask questions: Pain, budget, authority, timeline, success criteria
  • Disqualification criteria: When to walk away
  • Battle cards for objections and competitive positioning

What Results Look Like

30-40%

Shorter Sales Cycles

20%+

Win Rate Improvement

85%+

Forecast Accuracy

"Before GSD Associates, our sales process was 'just get meetings and figure it out.' Deals dragged on forever, and we had no idea what was working. They built us a documented process with stage definitions, discovery frameworks, and KPIs. Within 90 days, our sales cycle dropped from 120 days to 75, and win rates jumped from 22% to 38%. The best part? Now we can scale without chaos."

— Dan Keller

CEO, $5M ARR B2B SaaS Company